The word chicken conjures up visions of different things to many people.  In this country, our vision is that of a perfectly roasted chicken and vegetables and a pile of hot buttered mashed potatoes.  Are you salivating yet?

Elsewhere in the world, it may be the vision of chicken in a pot with peanut sauce, or perhaps a hot spicy curry on a bed of rice.  Braised in red wine or white, as in coq a la Riesling or in combination with seafood and sausage as in paella, no one can say chicken is boring or bland.

One visit to your local supermarket will tell you how important chicken is in our diet.  Try passing a pile of freshly roasted chickens surrounded by home fries and you'll agree it’s a mainstay in our culture and a hugely convenient one.

Chicken is one of the most wonderfully versatile foods on this planet.  Could you imagine a world without chicken and dumplings, chicken fried rice, southern fried chicken or chicken cacciatore? It speaks to all languages and cultures and appetites.

Never take a chicken or our chicken farmers for granted. The next time you hit the poultry section of your supermarket, think about the farmer who works so hard to put that chicken in our pot.