Just when you thought you’d had enough television, here comes the Rotisserie Channel. We’re not kidding – in this recent trend towards ambient channels, such as the Fireplace Channel, the Aquarium Channel and the Sunset Channel, Rogers Television has partnered with Swiss Chalet to bring viewers the Rotisserie Channel, 24 hours of chicken spinning and roasting on the rotisserie. Scintillating? Perhaps. Appetizing? Apparently so!
The trial period for the channel will last about 13 weeks – and it’s also available on the Swiss Chalet website (for those of you who don’t have access to Rogers Cable).
Surprisingly, a recent commercial for Swiss Chalet (in which a company employee is seen filming the spinning chickens for a mock TV network) inspired the company to see if consumers would go for the real thing. The feedback was tremendous and the idea was hatched.
The program isn’t a big ad for Swiss Chalet, either. A periodic promotional sentence will appear once in a while, prompting customers to head to the Swiss Chalet website (or Facebook page), but otherwise, the only thing on the screen are six delicious-looking chickens, roasting away.
The announcement of the channel was a huge deal on the social media scene, though – with the topic trending all over Twitter and Facebook.
Clever advertising? Waste of airspace? Opinions are varied. We’ve even heard feedback here – from both sides of the debate. Regardless, it’s a trend that involves chicken – so, far be it from us to let it go unmentioned.
Watch for yourself! Here’s the promo piece for it! Bon appétit!
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